Jayda Hill - Creative Director & Content Strategist

Hi, I'm Jayda

The Content Queen

I'm a Creative Director based in Dallas, TX, specializing in building bold social media presences for sports and entertainment brands. With a Master's in Sports Management and hands-on experience with teams like the Indianapolis Colts, USA Football, and Georgia Tech, plus live producing for "The Trenches," I know what it takes to cut through the noise.

My approach blends data-driven strategy with creative storytelling. Whether I'm live producing content, launching influencer campaigns, producing documentary series, or capturing live-event photography, I bring the vision and the execution.

Social Strategy Live Production Content Production Event Photography Brand Development Influencer Campaigns Video Production Analytics & Reporting

Featured Work

Results-Driven
Campaigns

Campaigns that moved the needle for major brands in sports & entertainment.

USA Football

National Governing Body

Sr. Manager, Social Media

Led multi-platform social strategy for the National Governing Body of football, driving massive audience growth and cultural relevance through influencer activations and innovative storytelling.

60K+

New Followers

90M+

Impressions

Georgia Tech Women's Basketball

Inside The Swarm

Creative Director

Spearheaded complete social media rebrand and launched "Inside The Swarm" documentary series. Managed all creative direction across digital, in-venue, and out-of-home brand presence.

100%

Brand Refresh

Episodes

Watch the Series

Disruption

Reality Check

Defend

Stay the Course

Not Done

The Trenches

Live Producer

Live producing and content creation for "The Trenches" show, managing real-time production, content strategy, and social amplification to engage audiences and build community around the brand.

Live

Production

Multi

Platform

Indianapolis Colts

NFL Team

Social Media Coordinator

Directed daily content strategy and real-time game day coverage across all official channels, delivering record-breaking engagement and partnering cross-functionally to amplify sponsorships and community initiatives.

Record

Engagement

Multi

Platform

Social Edits

Shot & Edited

Videographer & Editor

I shoot and edit short-form video content built for social — fast-cut reels that stop the scroll and drive engagement. Every frame intentional, every edit on beat.

Short

Form Video

Multi

Platform

Featured Reels

Athlete Personal Brand

Telling Their Stories

Freelance Content Creator & Brand Strategist

I work directly with NFL athletes to build and grow their personal brands through intentional content strategy, storytelling, and social media management — helping them connect with fans and expand their influence beyond the game.

45.6K

Jul 2024

→

79.1K

May 2026

Zaire Franklin
Indianapolis Colts LB
+33.5K followers

Currently working with NFL athletes on content strategy, brand voice development, and social growth — helping them own their narrative on and off the field.

What I Offer

End-to-End Creative
Services

📱

Social Media Strategy

Multi-platform content strategy, planning, and execution that drives measurable growth and engagement across all major platforms.

🎙️

Live Production

Real-time content production and show management for live formats, handling everything from on-air execution to social amplification.

📸

Event Photography

Professional live-event photography for games, events, and brand activations. Capturing the energy and moments that tell your story.

🎥

Social Video Production

Social-first video content for your brand. From hype videos to behind-the-scenes content, optimized for engagement across all platforms.

✨

Brand Strategy

Complete brand development and creative direction to position your organization for maximum cultural relevance and market impact.

🤝

Influencer Campaigns

End-to-end creator program development, from niche influencers to national personalities, that builds community and brand loyalty.

📊

Analytics & Reporting

Data-driven insights to measure performance, optimize strategy, and demonstrate clear ROI on content investments.

Let's Work →

Building Brands
Through Bold
Content

The Content Queen