Creative Director & Content Strategist
I help sports and entertainment brands dominate social with content that turns followers into fans. From the FIFA World Cup and FOX Sports to the Indianapolis Colts and USA Football, I build campaigns that move culture and the numbers to prove it.
Hi, I'm Jayda
I'm a Creative Director based in Frisco, TX, specializing in building bold social presences for sports and entertainment brands. With a Master's in Sports Management and hands-on work spanning the FIFA World Cup, FOX Sports, the Indianapolis Colts, USA Football, and Georgia Tech, I know what it takes to cut through the noise.
My approach blends data-driven strategy with creative storytelling. Whether I'm live producing, running influencer campaigns, directing a documentary series, or shooting live-event photography, I bring the vision and the execution. Same person from the idea to the final post.
Featured Work
Content that moved the needle for some of the biggest names in sports and entertainment.
Led multi-platform social strategy for the national governing body of football, driving major audience growth and cultural relevance through influencer activations and innovative storytelling.
Produced and edited short-form content across the FIFA World Cup and FOX Sports, with individual posts reaching tens of millions of views. Fast-cut, culturally-tuned work built to travel across TikTok and Instagram at tournament scale.
Spearheaded a complete social rebrand and launched the "Inside The Swarm" documentary series. Managed all creative direction across digital, in-venue, and out-of-home brand presence.
Live producing and content creation for "The Trenches," managing real-time production, content strategy, and social amplification to grow community around the brand.
Directed daily content strategy and real-time game day coverage across all official channels, delivering record engagement and partnering cross-functionally to amplify sponsorships and community initiatives.
I work directly with NFL athletes to build and grow their personal brands through intentional content strategy, storytelling, and social management, helping them own their narrative on and off the field.
How I Work
Great content does not start with a camera or a posting schedule. It starts with knowing what we are trying to say, who we are trying to reach, and why they should care. From strategy to production to performance, I build content with intention from the beginning.
Before we create anything, I dig into the brand, the audience, and the conversation happening around them. We define what you should be known for, what your audience actually cares about, and where there is an opportunity to show up differently.
Then we turn strategy into something people actually want to watch, read, save, and share. I develop content pillars, campaigns, series, calendars, platform-specific formats, and creative concepts, then help bring them to life through production and execution.
Once the content is live, the strategy keeps moving. I look at what is connecting, what is converting, and what your audience is telling us through their behavior. Those insights shape what we create next, because growth is a loop, not a launch.
Event & Brand Photography
Live-event, athlete, and brand photography that captures the energy and tells the story. A capability I bring to full campaigns or as standalone coverage.
What I Offer
Available for retainers, campaigns, and projects. One partner from strategy to final delivery.
Multi-platform content strategy, planning, and execution that drives measurable growth across every major platform.
Real-time content production and show management for live formats, from on-air execution to social amplification.
Professional live-event photography for games, activations, and brand moments. The energy that tells your story.
Natural, story-driven social clips and POV documentary-style content that feels real, not staged. Built to pull people in and travel across platforms.
Complete brand development and creative direction to position your organization for cultural relevance and impact.
Data-driven insights that measure performance, sharpen strategy, and show clear ROI on your content investment.
Let's Work
Looking for a creative partner for your brand, campaign, or ongoing content? Tell me what you're building and let's talk.
Get in touch info@jchantelcreative.net